Product Strategy Template

Craft strategies that drive impact

This is the exact template I wish I had when I was starting out. After years of working as a Product Manager at Meta, I learned that strategy isn't just a doc—it’s a thinking muscle. This template distills what I’ve learned about how to build great strategy and get buy-in across teams.

Whether you're leading a new product, entering a planning cycle, or just trying to shape strategy for your product—this is for you.

What’s inside:
✅ A step-by-step guide to building a strategy from the ground up
✅ Mission, Vision, Strategy & Goal templates
✅ A strategy checklist (so you don’t miss what matters)
✅ North Star, input, and guardrail metric templates
✅ Roadmap structure
✅ Bonus: Questions to ask at every stage to challenge your thinking

Use this template to move from busywork to bold thinking—and start shaping the future of your product.